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ABOUT US

LIVING ROOMS OFFERS A HOTEL

ALTERNATIVE AT FOUR
CENTRAL LONDON LOCATIONS, COMBINING 
THE LUXURY AND SERVICES OF A HOTEL
WITH THE PRIVACYAND SPACE OF HOME.

OUR PHILOSOPHY

Living Rooms was founded on a desire to meet the needs of the modern traveller, offering a hotel alternative that combines the luxury and services of a hotel with the privacy and space of home.


OUR SERVICE

Whether personalising space, servicing needs or simply inspiring with our local knowledge and resources, we place great value on all our guest relationships. We are proud that our brand awareness has grown organically, through word-of-mouth recommendations. 

OUR SPACE

Each part of the Living Rooms collection reflects not only the needs of our customers in terms of location and practicalities; they also meet their expectations when it comes to high-end design and technology. Each property is unique, created with the same care and attention to detail as would be paid to a private home. Each integrates the principles of the Living Rooms philosophy with the specific needs of our clientele. 

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IN 1993, TRACY LOWY IDENTIFIED A NEED FOR 
AN ALTERNATIVE TO LONDON’S TRADITIONAL 
HOTELS AND CONCEIVED THE LIVING ROOMS
CONCEPT – COMBINING THE SERVICE OF 

A HOTEL WITH THE STYLE, COMFORT 
AND SPACE OF A HOME.

Living Rooms began with Fountains, one of the first modern, luxury serviced residences to open in London. Featuring work by influential British furniture designers such as Tom Dixon and Mark Brazier-Jones, this unique new concept was featured in publications across the globe.

Following the success of Fountains, we moved to Mayfair, and opened No.5 Maddox St. Meath Baker Design were commissioned to create the unique and stylish interiors, which evoke an atmosphere of tranquillity even in the energetic, creative heart of London's Mayfair. The 12 one, two and three bedroom suites combine total privacy, with 24-hour concierge services to rival those of London’s top hotels, creating a place to live, work, eat, sleep, relax and entertain with complete freedom.

In 2008, we took over Europa House Apartments from the parent company, fully refurbishing the Regency building in Little Venice, and transforming the 14 extremely spacious apartments into elegantly appointed, contemporary serviced residences. Each boasts a fully-equipped kitchen and hand-picked collectable design pieces, with the impeccable services of a 24-hour telephone concierge completing the signature Living Rooms offering. Unique to Europa House is our beautiful 3-acre award-winning private garden, making us a firm favourite among families.

June 2013 saw us launch our third in the collection, 56 Welbeck St. in Marylebone. A restored Georgian building with seven extended-stay serviced residences. Available for guests staying in London for 90 days or more, 56 Welbeck St. offers the freedom of a private home with the services and benefits of a hotel, including a housekeeping service and  24-hour telephone concierge. Designed with the stylish modern traveller in mind, the luxury apartments combine vintage mid-century modern furniture with limited edition contemporary prints for a uniquely chic, homely environment.

October 2015 saw the opening of our latest project, The Laslett - 51 rooms and suites arranged across five elegant townhouses in Notting Hill. Inspired by the local culture and uniquely British style that is at the heart of this vibrant neighbourhood, The Laslett  is the result of a series of collaborations with creative visionaries and friends from the area. Together, the team has worked to capture Notting Hill’s rich cultural past, whilst at the same time embracing its present personality and becoming part of the area’s exciting future.